Always start with the customer’s needs and work backwards. When you encounter a problem with customers, it’s trust over approvals—when something needs to be done, we trust you. Fast approval, faster decision-making, faster learning.

We pursue innovation with intention. Share ideas through clear, structured thinking—backed by strong reasoning and hypotheses. Challenge the status quo, seek opportunities for improvement, and always strive to build something better

High Quality Work with High Agency: The better/faster you achieve your goals, the more flexibility and fewer approvals you’ll need to take leave, work from home (WFH), or work from anywhere (WFA). Otherwise, working in person gives you better, faster results.

Over-communicate the context: Always give context before making a decision or asking a question In our collaboration culture, your  job is to equip others with enough background to make good decisions—especially when multiple departments are involved in the collaboration. Skip the fluff, say it straight with facts.

In SPUN, everyone is expected to act like an owner and think long-term. No one says, “that’s not my job”. Everyone is expected to be a generalist who can think about a problem and the solution that entails. 

When there’s a problem or roadblock, prioritize following up or solving it on the same day or D+1.  No hard feelings, clear the air, take it as learning, move forward.