Digital & Social Media Strategist

We are looking for a Digital Marketing Specialist to manage and optimize paid media campaigns, KOL collaborations, and multi-channel content initiatives across LinkedIn, SEO, and GEO. This role requires a data-driven mindset, creative thinking, and strong project management skills to monitor campaign performance, improve marketing effectiveness, and support brand growth in a fast-paced environment. The ideal candidate is proactive, adaptable, and enthusiastic about leveraging AI tools to enhance marketing strategies and workflow efficiency.

Key Responsibilities

1. Paid Media Management

  • Manage Meta Ads campaigns end-to-end, including campaign setup, ad creative preparation (static visuals), budget allocation, optimization, and performance monitoring.

  • Manage Google Ads campaigns, including weekly budget management, keyword research and optimization, campaign optimization, and performance tracking.

  • Analyze paid media performance and identify opportunities to improve campaign effectiveness and marketing ROI.

2. KOL & Influencer Marketing

  • Identify, evaluate, and collaborate with Key Opinion Leaders (KOLs) to support marketing campaigns and brand objectives.

  • Manage end-to-end KOL collaboration processes, including negotiations, agreements, campaign briefs, timeline coordination, and administrative documentation.

  • Monitor campaign execution to ensure deliverables are completed according to the agreed scope and timeline.

3. LinkedIn Content Management

  • Manage the company's LinkedIn content, including content planning, coordination, publishing, and performance monitoring.

  • Ensure LinkedIn content aligns with the company's brand positioning, communication strategy, and marketing objectives.

4. SEO Content Management

  • Review and optimize SEO articles to ensure alignment with SEO best practices, target keywords, and content objectives.

  • Ensure appropriate UTM tracking parameters are incorporated into SEO content drafts where applicable to support campaign attribution and performance measurement.

  • Monitor SEO content performance and identify opportunities to improve organic visibility and engagement.

5. GEO Content Management

  • Coordinate with external vendors on Generative Engine Optimization (GEO) content initiatives.

  • Manage content briefs, timelines, and deliverables to ensure alignment with brand guidelines and GEO objectives.

  • Review vendor-produced content and coordinate revisions to maintain quality and relevance.

6. Performance Monitoring & Reporting

  • Track and evaluate the performance of paid media campaigns, social media content, KOL collaborations, and SEO/GEO initiatives.

  • Prepare regular performance updates and actionable insights to support ongoing optimization and marketing decision-making.

Working Conditions

  • Role type: Fulltime

  • Working location: South Jakarta (Hybrid WFH + WFO)

Requirements

  • Experience: 1–4 years of experience in digital marketing, social media, paid advertising, content marketing, or a related field. Fresh graduates with relevant internships, certifications, or a strong portfolio may also be considered.

  • Digital Marketing Knowledge: Familiarity with Meta Ads Manager, Google Ads, social media management, and basic SEO principles.

  • Data-Driven Mindset: Comfortable working with campaign metrics, analyzing performance data, and translating insights into actionable recommendations.

  • Creative Thinking: Able to develop engaging content ideas, contribute to ad creative development, and identify new ways to capture audience attention.

  • AI Enthusiast: Curious about emerging AI tools and technologies, with a willingness to experiment with AI for content creation, research, campaign optimization, and workflow efficiency.

  • Content & Communication Skills: Strong written communication skills, attention to detail, and the ability to adapt content to different platforms and audiences.

  • Project Management: Organized and able to manage multiple campaigns, deadlines, vendor relationships, and administrative tasks simultaneously.

  • Collaboration: Comfortable working with cross-functional teams, external vendors, and KOLs to execute marketing initiatives.

  • Growth Mindset: Proactive, adaptable, eager to learn, and willing to test new ideas, learn from campaign results, and continuously improve.

  • Language: Good command of written and spoken English and Bahasa Indonesia.

How to apply

Send your latest resume to hr@spun.global with the subject: Digital & Social Media Strategist - [Your Full Name], OR
Submit your application through this link.